Sis,
been a while since I checked back to this thread - may have already been suggested, but here goes two things...well, not so fast, let me do a lead in:
recently Jack has been talking directly to the many new listeners - this is a good thing, it means the word is spreading and he's addressing their newbie-ness (not that I'm captain accomplishment - just already all matrix "red-pilled" up). Due to this he has to "revisit" topics and re-explain - otherwise there's the chance the new listener may get overwhelmed - we don't want that, we want to help and nurture the little ant-ettes into full growed ANTS! Two topic areas that seem most helpful are the "practicality" of the what if situation and the "application" of your personal preps - the "how far along" you are measuring stick.
By practicality I'm talking directly to the show's by-line and when I illustrate it to friends and family I mean the X/Y scale that measures "Likelihood" of a situation occurring along the X-axis and "Impact" of its occurrence along the Y-axis. I think an excellent "product" would be an online quiz that someone takes where they answer questions about "what if's" along a likert scale (likely, very likely, 100% will happen, unlikely, definitely won't happen" and then answer the same questions regarding impact to your personal life (no impact, minimal, huge, devastating). The topics could/should be clear enough to make the case (pandemic, oil shortage, electric grid failure, death, job loss, alien invasion, killer zombies). The "results" will (should) show that there is a cluster effect and that while some cluster at the major impact, low likelihood (deadly meteor), many will tell the story of very likely and potentially seriously damaging. That leads to the heart of this culture: the prep-nation and the what you should or could be doing about it (granted, this isn't for sale - it's for spreading the word in what could be a very fun and eye-opening way).
The second "product" I'll put in another post since I hate reading long posts and assume others do too.