We sell a fair amount of the pre-stocked kits, but none of our kit deals are really touted as being the "complete" bug out bag. They are usually a way to get a good deal on many components to get a kit started. So even the people buying them are still customizing those kits to a great degree.
Most other orders are people buying component or two for a Bug Out Bag, and occasionally someone will log in and order $500 in gear to build out a full kit. To me, Bug Out Bags evolve and end up being continually built over time, and I am a proponent of using your kit all the time. To patch up a kid who fell of their bike, or taking on a hike or picnic, or being able to pull out some key tool help with repair in a park lot. That is why I am not a proponent of the $99 cheapo "complete" bug out bag that you will find else where. I guess they do have their place, and are better than nothing, and who knows, maybe if I added them they would be a big seller. I just can't get into them, and my customers never request them.
