I've been by the tru-prep store, in fact I stopped in again yesterday on my way back from a meeting in ATL.
What I liked about it is they have some higher end things that you can actually see and touch that otherwise might only be available via the inter-web. Examples: All American, Excalibur, Berkey. All the food storage things too, Gamma Seal and reams of oxygen absorbers bundled in all quantities.
Previously I had purchased some smaller items plus an amazingly nice and robust Drago (MAxpedition type knock off) soft AR type rifle case.
(I didn't pick anything up yesterday; the $8 impulse purchase i thought I would make was deterred by the 5 or 6 already in line who would be checking out ahead of me.... the afternoon traffic witching hour was fast approaching and the weather still had freezing rain as a remote possibility, so I scrammed. )